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Starting A Business Abroad: Design Considerations
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
As soon as you have your company name, you will want to get business cards and start building your website.
Whether you're doing it yourself or working with a designer, take the time to get very clear on the image you want to project through your design.
6 design questions to ask yourself
1. What do you want to be known for' Do you want to be the colourful copywriter, the accountant with a sense of humour, or the no-nonsense feng shui expert' What should the look and feel of your design say...
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Setting Up A Bilingual Business Website
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
Do you speak another language' Do you want to do business with both your native country and your adopted country' Then you're going to need a bilingual, if not multilingual, website.
That's a great asset, obviously ? it means that you can reach a wider target market than your monolingual competitors. However, it’s not just a matter of translating your content word for word, and voilà, a bilingual website!
Finding the right tone
Have you noticed that persuading people to trust you, and...
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Starting A Business Abroad: The Ugly Truth About Your Logo
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
OK, this is going to be controversial (there’s never a dull moment on this blog, is there'), but I have to say it: your logo really isn’t all that important.
No, seriously – when was the last time you hired a translator or an accountant because of their logo? Exactly. So if it’s not going to bring in more sales, don’t spend tonnes of money and time on it.
When a logo does matter
There are two exceptions to this rule:
- You’re a designer, or you work in a...
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Starting A Business Abroad: 5 Tips To Choose A Good Company Name
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
5 tips to choose a good company name
1. Make sure your company name is easy to pronounce and spell in the local language. Make doubly sure that it has no unintended or embarrassing meaning. If you're planning to sell internationally, ask expats from different backgrounds if the name you’ve chosen has any unfortunate connotations in their mother tongues.
2. You want a name that's short, and easy to remember. Metaphors and analogies can be effective, but avoid ?clever' puns and weird...
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Starting A Business Abroad: What's In A Name'
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
Among the many, many things over which you can lose sleep as a new business owner, your company name looms large.
Needless to say, you want to find the best possible name, but you cannot spend months mulling over it either: you have a company to register, a web site to create, and business cards to get printed. So you need to make a decision, and the sooner the better.
What's a non marketing expert to do'
As a small business owner, you cannot afford to hire a brand specialist like a Fortune...
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Starting A Business Abroad: How To Choose The Right Structure
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
First step to turning your business dream into reality: setting up your company.
Which essentially means choosing the right legal structure for your business.
The specifics vary widely from country to country, so here is a list that will allow you to find out what you need to know, no matter where in the world you live.
Where to get information
- Get your information directly from the source, i.e. a government office or an organisation dedicated to helping small businesses (tip: bring a book...
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Starting A Business Abroad: Why You're Going To Succeed
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
Overwhelmed by how much you have to learn about doing business abroad' If you are wondering how expats can ever hope to become successful business owners in their host country, don’t despair – I have good news.
As you know, expats share common traits that happen to be highly desirable for entrepreneurs: resourcefulness, adaptability, creativity to name but a few.
In spite of this, many expats I talk to can’t help but feel like the underdog: there is so much they don’t...
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Starting A Business Abroad: 3 Major Challenges You'll Have To Overcome
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
As a brand-new expat business owner, you're potentially facing three major challenges:
You have never had your own business before,
You lack experience and you're still learning your trade as you go,
You're a foreigner, trying to do business in an unfamiliar environment.
If this sounds daunting, that's because it is. Any of these circumstances is enough to keep people up at night, so combine all three and you have a pretty overwhelming situation on your hands.
Of course, you may already have...
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Starting A Business Abroad: What Role Does Passion Play In Your Project'
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
You've heard it countless times from well-meaning friends and experts: Don't make your passion your job. Passion alone will get you nowhere. Passion won't pay the bills.
In his Free Pursuits blog, Corbett Barr offers a good overview of both sides of the passion-in-business debate. In my opinion, passion is hugely important for a small business.
Why passion is so crucial
Passion is what will see you through the emotional ups-and-downs and the minor crises that come with having your own...
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Starting A Business Abroad: Is Your Dream Viable'
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
Since you've decided to start your own business, I bet you've spent entire nights wondering, ?Is it going to work'? Today I'd like you to ask yourself, ?Is it going to work for me'?
It's not quite the same thing. Small businesses don't fail because the concept itself was bad ? most ideas can work, with a few tweaks here and there, or a different business model. The majority fail because the idea wasn't a good fit for the owner's personality, goals or circumstances at the time.
You have a dream...
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Starting A Business Abroad: What Is Your Brand'
From Winning Away - Expat Tips & Reso, 2 year ago, Read 0 times. Similar articles
The first thing that comes to mind when you think about a brand is ?logo'. That's just a tiny part of your overall brand, though.
What is a brand, really'
My favourite definition of a brand is that it's a promise of consistency that you make to your clients ? in other words, when they see your brand, they know what to expect.
When you're just starting out, potential clients don't have many ways to know what you're all about. They haven't dealt with you before. They haven't heard anything ?...
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